Writing is a form of art, but many of us writers bemoan our "artistic" skills. We paint pictures with words, not brushes! Fortunately, when book-cover-design-time rolls around, there are many online platforms to connect writers with visual artists. 99Designs is one of the most popular platforms. It works like this: Writers create a "brief" describing their … Continue reading 9 Lessons from 99Designs
Literary agents know their stuff--and if you want to get signed by a literary agent, you need to know your stuff too. When agents describe what they're looking for in a novel, they tend to lapse into industry jargon. It's confusing stuff, even for those of us who sprinkle words like fastidious and coruscant throughout our writing. Still, understanding what agents want is crucial to finding the right agent (or, indeed, any agent) for your project. That means you have to learn to translate the jargon.
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I'm getting all excited about the release of a book I supported on Kickstarter, The Boy In the Castle. The Boy in the Castle is a picture book with a poignant message. In my mind, I equate it with The Little Prince. Like The Little Prince, The Boy in the Castle touches on love and depression. I can't wait to read … Continue reading What Kind of Book Succeeds on Kickstarter?
A month ago, one of my clients asked me to write a 3,000 word blog post about landing pages. My first thought was, "What the heck is a landing page?" I'll sum it up for you: a landing page is a single, self-contained webpage designed to collect customer information or sell a product. Unlike a … Continue reading What’s the Deal with Landing Pages?
Who said marketing has to be painful? Well....almost all writers. The truth is that, for most writers, marketing is not instinctual. It's a labor of love that we submit to only because we care about our books and want to see them do well in the world, much like a fair-skinned mom submits to getting sunburned so she … Continue reading 7 Creative and Inexpensive Marketing Tactics
Step one) Be an amazing editor. A Simon & Schuster/Penguin Random House/Harper Collins expat. The magic behind the pages of Ken Follet, Isabel Allende, Jennifer Weiner, Bruce Springstein, Cyndi Lauper... Someone who says "for me, the goal of every edit, no matter how big or small, is to build a stronger bridge between writer and … Continue reading How to Make a Writer Jump on the Bed